Sutherland Asbill & Brennan has dropped the last two names to become merely: Sutherland. The firm will keep the name in its entirety for legal proceedings, but wishes to be called Sutherland for everyday purposes. The firm has also launched a website, Sutherland.com to reinforce the new brand. The firm is following suit of many other law firms desiring to be nicknamed. For instance, Skadden, Arps, Slate, Meagher & Flom, and Orrick, Bingham and Dechert have both adopted shortened names. It seems that big firms are realizing that mouthfuls are not necessarily very memorable.
Source: www.law.com
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