Cravath – IBM’s Acquisition of The Now Factory

On October 1, 2013, IBM announced a definitive agreement to acquire The Now Factory, a privately held, Dublin, Ireland‑based provider of analytics software that helps communications service providers deliver better customer experiences. Cravath represented IBM in connection with this transaction, which is subject to customary closing conditions and is expected to be completed in the fourth quarter of 2013. Financial terms were not disclosed.

The Cravath team included partner Damien R. Zoubek and associates Sarah Dunn Davis and Teel T. Lidow on M&A matters; partner J. Leonard Teti II and associates Andrew Carlon and Brian Kozlowski on tax matters; partner Jennifer S. Conway and associates Audry X. Casusol and Michelle M. Garrett on executive compensation and benefits matters; and partner Matthew Morreale on environmental matters.

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