Goodwin Procter represented Amobee in its recent planned acquisitions of two significant ad-tech businesses: Adconion Direct North America and Adconion Australia (together, Adconion) and Kontera Technologies, Inc.
Amobee is a wholly owned subsidiary of Singapore Telecommunications Limited (SingTel). The acquisitions will strengthen Amobee’s position as a leading provider of mobile-led digital marketing technology and solutions across all channels and screens for global brands.
Adconion will be acquired at a valuation of $235 million. The consideration payable is approximately $209 million, excluding debt. The valuation and consideration payable for Kontera is approximately $150 million. Both acquisitions are subject to certain conditions being satisfied and approvals obtained.
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