Recruiting pages are an important feature on law firm websites, but not all are created equal. Based on a Law.com review of the AmLaw 100 sites, Howrey’s “Bootcamp” site outshone the rest. It provides detailed information, interactive features, and videos of Bootcamp alumnus. Video is an especially effective tool on the websites, though few firms use it. Among those that do are White & Case, Ropes & Gray, and Kramer Levin Naftalis & Frankel. Other unique features include Akin Gump’s “A Moment in Time” which shows the firm’s lawyers’ activities across the globe at a paticular instant in time. Alumni searches, photo albums, and testimonials are other effective tools used by firms with top-notch recruiting sites.
Source: www.law.com