Some law firms are finally utilizing the internet and more specifically, their websites to help promote and create an image. The WilmerHale website actually gives a personal touch by some of the associates blogging from time to time. These blogs transform the attorneys from a mass of rich WilmerHale troops into real individuals. It gives perspective lateral recruits an idea of the atmosphere they would be joining. Arnold & Porter does something similar and yet oh so different. The associates are speaking their minds, outloud! They have “video blogs”. This personable style must be making a difference!

Source: http://blogs.wsj.com