Fox Rothschild has started an ad campaign geared towards attorneys whose practices are deemed not profitable enough for large firms, and for those who have established solo practices but now need the support and larger platform that a larger firm can provide. While certain firms are no longer interested in practice areas that do not contribute to their profitability models, Fox gladly welcomes these attorneys in its pursuit of growth. While most firms are reluctant to advertise outside of the internet, other firms like Saul Ewing have made use of ads over the past few years. These ads are not necessarily recruitment efforts, rather they are intended more to increase awareness of the firm.
Source: www.nylawyer.com