SNR Denton announced today that it has successfully advised Argos on its launch of Argos TV, a brand new digital TV home shopping channel. The new Argos TV channel, launching this week, will offer Argos’ customers another convenient way to shop.

Paul Barrett, head of Legal at Home Retail Group, Argos’ parent company, commented: “The launch of Argos TV is an important new commercial step for the company. The TV channel provides customers with yet another way to browse the Argos range. Combined with options to order and purchase through online, in-store, mobile and telephone, it provides unrivalled convenience as well as broad choice and great value.”

“We were impressed with the advice offered by the SNR Denton team who played a significant part in ensuring that this important initiative came to fruition,” said Barrett.

Ingrid Silver, a partner at SNR Denton, added: “SNR Denton is delighted to have advised Argos on this exciting digital launch and it was a great opportunity for us to bring our media industry expertise to a client in the retail sector.”

Argos TV channel will broadcast on Sky Channel 642, 24 hours a day, seven days a week, and can also be viewed online at www.argos.co.uk/tv. The initiative is the latest digital channel to be launched by Argos, which already boasts fast growing Twitter and Facebook communities, where customers can access Argos products and share ideas.

The SNR Denton team included Silver and Associate Stephen Ridgway.