Akin Gump Advises Alliance Data Systems in Acquisition of Majority Stake in Dutch Loyalty Marketer

Akin Gump served as U.S. legal counsel to Alliance Data Systems and its LoyaltyOne business in the acquisition of a 60 percent ownership stake in Netherlands-based BrandLoyalty.

Alliance Data is a leading provider of loyalty and marketing solutions. BrandLoyalty is one of the largest and most successful data-driven loyalty marketers outside of the Americas. The $360 million transaction is subject to customary closing conditions.

Joseph L Motes III, a partner in Akin Gump’s corporate practice, led the team from the firm advising Alliance Data.

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